About Us
A group of skilled and engaged strategists and researchers who are client focused and love what they do. If you’re interested in joining us, please get in touch.

Malcolm Miller
Cultural Strategy
Malcolm operates at the intersection of cultural insight and creative execution uncover opportunities for brands to tell disruptive and compelling narratives.

Bill Morgan
principal
Bill has over 23 years’ experience having worked on both agency and client side. He has a passion for brand strategy and research, as well as behavioural economics and is constantly seeking ways to apply this learning to his life.

Derek Jones
Quantitative lead
Derek is an award-winning researcher with over 25 years experience with a fascination for driver analysis and understanding why choosers choose.

Natalie Wearne
Consultant
Natalie is a highly skilled researcher with 18 years experience working for the private sector and government across both qual and quant.

Katie Armit
Consultant
Katie is a dual skilled qual/quant researcher of broad experience across a range of categories including shopper research.

Tiffany Tham
Consultant
Tiffany has 10 years of quantitative research experience conducting a range of studies with a specialism in tracking gained across various brands within FMCG, Finance, and public sectors.

Evelyn Colless
Analytics
Evelyn provides analytical services across all our quantitative projects including segmentations and other advanced quant analytics.

Emre Aral
Information Designer
Emre will provide design service for the work we do including stimulus, infographics and overall production values.