About Us

A group of skilled and engaged strategists and researchers who are client focused and love what they do. If you’re interested in joining us, please get in touch.

Malcolm Miller

Cultural Strategy

Malcolm operates at the intersection of cultural insight and creative execution uncover opportunities for brands to tell disruptive and compelling narratives.

Bill Morgan


Bill has over 23 years’ experience having worked on both agency and client side. He has a passion for brand strategy and research, as well as behavioural economics and is constantly seeking ways to apply this learning to his life.

Derek Jones

Quantitative lead

Derek is an award-winning researcher with over 25 years experience with a fascination for driver analysis and understanding why choosers choose.

Natalie Wearne


Natalie is a highly skilled researcher with 18 years experience working for the private sector and government across both qual and quant.

Katie Armit


Katie is a dual skilled qual/quant researcher of broad experience across a range of categories including shopper research.

Tiffany Tham


Tiffany has 10 years of quantitative research experience conducting a range of studies with a specialism in tracking gained across various brands within FMCG, Finance, and public sectors.

Evelyn Colless


Evelyn provides analytical services across all our quantitative projects including segmentations and other advanced quant analytics.

Emre Aral

Information Designer

Emre will provide design service for the work we do including stimulus, infographics and overall production values.

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